NW Week

Tuesday, January 18, 2022

Holographic fashion show, Cadillac Fairview introduces PORTL technology to Canada

PORTL technology to Canada

Key Takeaways:

  • With the holiday season in full swing, Cadillac Fairview (C.F.) is partnering with holoportation startup PORTL Inc. to provide shoppers.
  • PORTL Inc. with an innovative and immersive way to discover the season’s hottest looks and gift ideas.

The groundbreaking PORTL holoportation technology will be on full display for the first time in Canada at the C.F. Toronto Eaton Centre for a fashion show unlike any other and a worldwide first, beamed exclusively to visitors to the country’s most iconic shopping center.

PORTL beams people and places in real-time in life-sized, volumetric 4K. C.F. will use this cutting-edge technology to project holograms of models during its Shop the Look holiday fashion show at the C.F. Toronto Eaton Centre and throughout the holiday shopping season at three different locations on the property.

“With PORTL, C.F. is investing once more in experiences that drive innovation in the Canadian retail space,” said Andrea Nickel, Cadillac Fairview’s Director of Customer Experience and Marketing Communications.

“Our customers’ expectations are constantly changing, which is why we’re always looking for innovative ways to provide the most efficient and inspiring shopping experiences for our guests.

Shoppers will be able to immerse themselves in the latest trends this holiday season thanks to a fun, holographic fashion show, and then know where to find those looks at C.F. Toronto Eaton Centre thanks to an easily accessible digital shopping guide.”

Cadillac Fairview (C.F.) is a global owner, investor, operator, and developer of best-in-class real estate assets in retail, office, residential, industrial, and mixed-use asset classes. The Ontario Teachers’ Pension Plan wholly holds C.F. also manages more than $35 billion in assets across the Americas and the United Kingdom, expanding further into Europe and Asia.

C.F. invests in communities with like-minded partners worldwide, including Stanhope in the United Kingdom, Lincoln Property Company in the United States, and Multiplan in Brazil. The Toronto-Dominion Centre, C.F. Toronto Eaton Centre, Tour Deloitte, C.F. Carrefour Laval, CF Chinook Centre, and CF Pacific Centre are among the 69 landmark properties in the company’s Canadian portfolio.

Source: CISION News

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