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Saturday, August 13, 2022

Beyonce’s new fashion campaign stars Rumi and Blue Ivy

Beyonce's new fashion campaign stars

Key Takeaways:

  • When it comes to her hype team, Beyoncé keeps it in the family.
  • Beyoncé enlisted her 9-year-old daughter, Blue Ivy, and her 4-year-old daughter, Rumi, for Adidas’s “Halls of Ivy” fashion campaign.

It’s Ivy Park’s fifth collaboration with the shoe company, and the video promoting the new line features a rare glimpse of Rumi, who is, by the way, a spitting image of her big sister. The video begins with a slew of familiar faces hanging out on a serene college campus, with classical music playing in the background. The violins eventually give way to Blackway’s “It Feels Good to Be Me.”

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Halfway through the video, Beyoncé’s daughters can be seen clearly. Beyoncé and the girls are dressed in matching houndstooth outfits, and the singer is holding Rumi in her arms. Beyoncé looks stunning in a variety of outfits throughout the video, including a lime green bodysuit as she takes to the tennis court.

Natalia Bryant winks at the camera in a room full of trophies, looking studious yet mischievous. The fashion video also features Ava Phillippe, Deacon Phillippe, James Harden, and Jalen Green.

It’s not the first time Beyoncé’s children have appeared in an Ivy Park advertisement. Blue crashed her parents’ romantic date in a Tiffany & Co. adjust a few months ago. Blue wore a trendy outfit for the Tiffany ad, just like she did in her cameo for “Halls of Ivy,” and quickly stole the show.

Bey’s new collection will include 89 different apparel styles, 11 different accessory styles, and four different footwear options. In addition, the children’s collection will consist of 34 different outfits. “Halls of Ivy” will have an exclusive preview on Adidas’ website on December 9 before the official global launch on December 10.

Source: Etcanada

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