- Snoop Dogg has taken over a well-known record label, the same one where he started his illustrious career.
- According to David Kestnbaum, a senior managing director at Blackstone, Snoop Dogg will lead Death Row.
- Tupac Shakur rose to prominence on the label in the late 1990s before being fatally shot by Knight in a car in Las Vegas in 1996.
Snoop Dogg has taken over a well-known record label where he began his illustrious career.
According to Blackstone, the rapper-mogul purchased Death Row Records’ brand from MNRK Music Group, managed by a private equity fund handled by the investment firm. The deal’s terms were kept under wraps.
Snoop Dogg expressed his delight at the prospect of acquiring the label’s brand.
Snoop Dogg, 50, said in a statement, “I am thrilled as well as appreciative of the opportunity to obtain the iconic and culturally significant Death Row Records brand, which has massive untapped future value.” “It feels good to own the label I was a part of at the start of my career and also one of the founding members.” This is a pivotal moment in my life.
Death Row Records provided Snoop Dogg with a springboard to success in the 1990s. In the quick aftermath of N.W.A.’s breakup, Dr. Dre, Suge Knight, the D.O.C., as well as Dick Griffey founded the label in 1992.
Snoop Dogg will be at the helm of Death Row, according to David Kestnbaum, a senior managing director at Blackstone.
“We’re ecstatic to reintroduce the Death Row Records brand to a legend like Snoop Dogg,” Kestnbaum stated. “As the brand moves forward under his visionary leadership, we wish him success in the years ahead.”
The label’s albums are considered classics of the hip-hop genre, including Dre’s first solo album “The Chronic” and Snoop Dogg’s debut “Doggystyle.”
Tupac Shakur rose to prominence on the label later in the 1990s before being shot and killed in a car driven by Knight in Las Vegas in 1996. Shakur’s death ushered in a period of decline for the label, which in turn ushered in decades of decline for Knight.
After going bankrupt in 2006, Knight lost Death Row. He was incarcerated and had a proclivity for being in the presence of violence, which eventually caught up with him.
“Snoop is unquestionably the executive to lead Death Row into the next 30 years,” MNRK Music Group president and also C.E.O. Chris Taylor stated.
Source: CTV News